Here are a few phrases that are primarily used in radio and tv advertizing that indicate the advertizer is not being entirely honest.
1. Free Shipping
Shipping is not free. Call Fedx, UPS, and the post office and ask about free shipping. Vendors who offer free shipping merely include the cost of shipping in the price of the product they are selling. Sometims that price is still fair but not always. So, when you see an on-line store offer free shipping be sure and do a price check. You might find the same product for less if you buy it at a local brick and mortar store and avoid the need to have it shipped.
2. No Obligation
You sometimes hear this phrase at the very end of a radio or TV ad. The advertizer is attempting to use reverse psychology to guilt the prospective customer into feeling obligated. Of course there never is any obligation to do anything after viewing or listening to a commercial. Vendors who want you to think otherwise are deranged, insane, or sick. It is best to avoid them altogether because they may be confused on other matters as well.
3. Unlimited
No it is not unlimited. There are limitations on everything. Those things that may be truely unlimited will also have unlimited cost.
4. Buy one get one free
Sounds like a good deal but there is a good chance you are being charged two prices for the first item. When you run into this scam, offer to let them keep the free item if they allow you to pay half price for the first item. If they refuse, shop elsewhere.
5. Trust me
Trust has to be earned. People asking for your trust may be telling you that they might be doubting their ability to earn it. Untrustworthyness is a common malady.
6. Guaranteed lowest price anywhere
A common unsubstantiated claim. You might want to make sure the store making the claim is not selling seconds or recected merchandise.
7. We will match our competitors price
Yes, I bet they will too. There is also an outside chance that thier price is the highest in town. You have to be dumber than cotton to go back and try to negotiate a lower price at the high dollar store after you find the stuff you need at a lower price elsewhere.
8. I can’t save you any money if you don’t come see me.
Maybe. I have a better idea, how about I stay home and keep all my money.
9. Pay for cleaning carpets in one room and the next two rooms are free.
See item 4.
10. Call your doctor if your heart stops after taking this medicine.
If you don’t take the medication in the first place, your heart may stay beating and you will not have to call your doctor. Is it really possible to use the telephone after your heart stops? Drug companies that think this is possible might be confused about other things as well.