Product Endorsements
Your favorite entertainer or sports figure shows up on TV and proclaims he would not use anything but ’scratchy’ underwear. Why? Well, because the label has lots of colorful fruit on it.
Later, in a very personal interview on some cable channel, you find out that this person does not wear underwear of ANY kind.
What just happened?
It is called making money. Fame is great but it wont pay for things. When you are famous you need lots of ‘things’ and they all cost money. Money you may not have but that is okay as long as there are people out there willing to pay you for the use of some of your fame.
Are all endorsements of product by famous people fraudulent? Nothing is 100 percent, not even fraud, but if the person is being paid to say something, most likely it is going to be something the guy providing the cash wants him to say.
So the next time you see an actor, or singer, or athlete expound on the virtues of products and services requiring specialized knowledge for evaluation don’t be taken in by the unqualified endorsement. Rather realize that if the sales department of the company providing the product believes you are unsophisticated enough to fall for sales tricks, they may be willing to take advantage of you in other ways as well.