OFF TOPIC

Used to be you could click on a link and actually land on the site the link proclaimed. Noways the proclaimed sites are becoming harder and harder to recognize. Mainly because of google banner ads. These banner splashes are ‘in your face’ , unwelcome, distractions often advertising ‘the other guys stuff’ in [...]

Here is a copy of an open letter to Professional Service providers that do direct mail marketing.

We thought you might find it interesting.

—————————————————————

This is an open letter in response to your recent inquiry or mailing.

The number of unsolicited offers of professional services to this address have increased over the years. Generally they originate from [...]

I use Akismet to take care of any spam that might be directed my way and onto the blog. Akismet is pretty efficient and about 99.9 percent effective. However, I still get one or two bits of spam a week disguised as comments to posts.

Comments to posts are welcome but must be reviewed [...]

That is what the sales ad promised. Twenty percent off. Meaning that you would save 20% over the normal cost. So on a $100 item that would amount to a $20 savings. Sounds like a good deal but how do you know that the item is worth $100? Maybe it [...]

I have been noting an increase in the number of TV ads that try to sell automobiles based on their superior sound systems. One even claims to have a convenient MP3 player connection and cup holders.

They never mention any of the automotive characteristics, features, or claims about reliability or economy of operation. The [...]

No, these are not hot, these are ads concerning the smoking of cigarettes. They are cleverly disguised as ads aimed at preventing kids from smoking cigarettes, but they mention that cancer causing product nonetheless.

Talk about a coup! I am told that those ads were court ordered as part of a settlement in the [...]

I just read about drawing readers by writing good headlines. The gist of the article is that if the headline is good, it will attract interest. We are also told that if a headline attracts interest, it is good.

I dont know if all that is true or not. Or if it works. [...]

As long as the internet lives and people can log onto it, newpapers and magazines will continue their slow but definite decline.

I was getting a free newspaper each Sunday for some time. It was a promotion. A sample of the wares offered by the Dallas Morning News to entice me to subscribe.

At one [...]